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Wednesday, 17 January 2018

Google fails to fix broken monetization algorithms, instead punishes content creators

It has been a while since I have posted a blog on my ptoone blog, I was looking for somewhere to post my latest Google rant and thought this would be a fitting outlet. As you likely know, Google has an appetite shutting down and pulling the plug on useful features. The latest community to be thrown under the bus are YouTube publishers. The very people that make the YouTube content we watch and love, who Google profits from. In a blog post sent out yesterday, Google announced it was suddenly putting a permanent hold on further payments to its content creators.

Google has traditionally shared 55% of the revenue with its publishers that have over 10,000 views. Now they are changing the requirement to 4,000 views per year and a minimum of 1000 subscribers.

Google relies on content producers for their revenue, why they would throw content producers under the bus is beyond me.


Many users have started #sub4sub campaigns in the hopes of getting more subscribers. For example if we all subscribe to each other then we get to keep our earnings.

Please note that it was pointed out to me that subscribing to some someones YouTube channel because they subscribed to you is a violation of Google terms as posted here. This could lead to you getting banned, that is if Google is willing to punish YouTube users even further.

Feedback for Google

Google is hardly an open and transparent company. Users are often not able to provide feedback or contact Google staff. I do know a couple of folks at Google who basically just reminded me that "they work for Google" and thus had no opinion on the matter. I was advised to contact the Google YouTube Help Forum.

It seems Google mods are constantly deleting posts on the topic to keep it under control. I tried providing feedback on the forum but my post was deleted, stating that it is a duplicate. For the record it was NOT a duplicate post. A well written and unique post, just like this post. Other users have also complained that their feedback on the matter is promptly deleted. Often marked as 'spam' or as a 'duplicate post.'

Trust and ethics

It is not the first time Google ethics and trust have come under fire. A recent trend for privacy and security conscious internet users has started to gain traction. This is to go "Google Free,' As people grow wary of the big G and begin to turn to ad blockers, private email accounts, encrypted cloud storage drives, this inevitably affects Google's core business. I recently wrote a blog for Thexyz on starting the New Year, Google free which you can check out here.

What does Twitter say?

I always check Twitter for current events. It gives you insight into what journalists might write about next week or next month. Here are some that caught my attention.

Taking action

Some users have decided to fight back by installing ad blockers. Google hates ad blockers. There is also now a campaign on Change.org calling on Google to revert the changes over here. Someone this morning started a spreadsheet on Reddit where users could add their YouTube Channel URL and the idea was to each subscribe to each others page. It helped my Channel grow by 20%.

As requested I found the link to Reddit spreadsheet. Thanks to Thank You Robot for providing the link to Spreadsheet here

Message YouTube CEO Susan Wojcicki 

You can reach Susan via Twitter @SusanWojcicki

Looking for subscribers? 

Leave your YouTube Channel URL as a comment and I will be sure you get some additional subscribers.


  1. i really hate to say 'pls like share subscribe' in my vdo.. i didnt say that ever. seems like thats about to change.


    1. Yes Google has created a bit of a spam problem out of nothing here.

  2. https://www.youtube.com/c/Droidmonkeylives

  3. Do you have a link to the spreadsheet on reddit? I just went looking for it and couldn't find it. Thanks.

    1. Sure Dan. Here is the link: https://docs.google.com/spreadsheets/d/1jVTZIHZG0urZZ7zinc0ORzPUbWkj3nfoSbRKGk5ZWmQ/edit#gid=1336171718

  4. My channel: https://www.youtube.com/bizarro7777

    I'm ready for a rival platform to gain some traction. Twitch is fun but doesn't seem to be going in the same open-ended direction that youtube did. Vidme seemed great but they went under. There's gotta be somebody who can get something new started!

    1. I have heard Facebook has something worth checking out.

      The real innovation in a good solid YouTube alternative will come from Crypto. I have seen some promising cyrpto based YouTube alternatives. Please share any with the hashtag: #GoogleFree2018

  5. I started an automotive channel around 6 months ago..

    Late last November I hit my 10k view threshold.. My application for partnership was submitted.. I waited weeks and weeks (even though it said it should only take a few days) to get accepted.. and never did..

    That means Google was planning this before the whole Logan Paul meltdown, at least that's my observations.

    Please only subscribe if the content interests you and you think I do a good job at presenting it: http://youtube.com/smartassgarage

    1. Yes I have experienced same behavior with new channels. Google has been rolling out changes to the partner program over the past few months. Nothing this drastic though.

  6. I uploaded my first video to YouTube 12 years ago. Never cared about subs, the money, refused to do clickbait, etc...look what that got me. Here's my take on the whole thing:


  7. Google is really starting to worry me. I also read your post on theXYZ and got one of their email accounts - very nice tidy email service there.

    1. Yea hard to not to get along with using Google services these days. I mean how can anyone trust em

  8. Great post.

    We made a small recap of this sad event: https://youtu.be/j3S-KyRjW28